There Is No War On Christmas — But There Is One On Thanksgiving

As America heads into the third Thanksgiving since the pandemic, a lot of things look like they’re back to normal: Families are gathering around the table together and travel is forecast to be at its highest level in decades. Even the anticipated turkey shortage didn’t materialize, according to the USDA. After three long years of socially distanced holidays, we’re back to merely worrying about whether Cousin Bob and Aunt Kim are going to ruin the feast by shouting at each other about politics. Perhaps we can entice them to debate side dishes instead.

Look closely, though, and there’s one thing that’s strikingly different from how Thanksgiving worked in the long-lost world of November 2019 — and it’s something to be grateful for: A lot of stores will actually close.

Back in the before times, one of the long-festering trends of the fourth weekend of November was the steady encroachment of that bigger holiday scheduled for December. Not long ago, Black Friday didn’t even have a name; by 2019, the signature kickoff event of the Christmas shopping season had bled into Thanksgiving itself.

Thus Walmart, Sears, Dick’s Sporting Goods and Michael’s all announced plans to open with special deals at 6 p.m. on Thanksgiving night of 2019. By that point, Target, Best Buy, Macy’s and Kohl’s would already have been open for an hour. Upping the ante, Old Navy and GameStop opened at 3 p.m., and J.C. Penney unlocked the door at 2. A few big chains dispensed with the holiday altogether: Bass Pro Shops and Cabela’s were open at 8 a.m. on Thanksgiving morning. KMart opened at 6:00 in the morning, before the sun had even risen on the United States’ great home-grown holiday.

This year, by contrast, most, but not all, of the big chains will remain closed for business — forgoing the opportunity to have customers make the late local news by storming the aisles, but in the process allowing their employees to actually spend the holiday observing a holiday.

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