When most people hear the words “Disney magic,” they think of the cruise ship or the decades of charming and delightful adventures that inspired generations of childhood wonder for millions of viewers, not cloaks, daggers, and dark rituals done in the dead of night. Recent promos for Haunted Mansion rely on precisely that.
Disney and horror rarely dwell in the same house, but the studio can have some truly unsettling and eerie creations when they do. As the studio prepares to welcome all foolish mortals to the Haunted Mansion with the upcoming film adaptation, they might be working some black magic in the process.
Occult Rituals of the Haunted Mansion
Fans of the prolific Disney Parks attraction know the sordid history of the Gracey Manor’s lore. From ghostly butlers to murderous pirates with a collection of dead brides, the original Disneyland attraction was one of the earliest examples of Disney’s darker side. The studio embraces that original flavor with some of Haunted Mansion’s latest marketing.
Hitting theaters July 28, 2023, the newest posters for Haunted Mansion depict its lead characters framed on the faces of tarot cards. Rosario Dawson, Owen Wilson, Danny DeVito, and all the rest are depicted as representing select cards in the deck, clearly a nod to the ones seen on Madam Leota’s table in the seance room. While this is creative marketing on Disney’s part, it might have a deeper meaning.
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