The popular American Girl doll brand is facing backlash for pushing children as young as three years old into changing their gender.
A Smart Girl’s Guide: Body Image, contains lines that give advice to prepubescents on how to change their gender – without their guardians’ blessing. Parents have since slammed the book’s contents as ‘deceptive and dangerous.
A passage in the book – marketed to girls aged between three and 12 advises: ‘If you haven’t gone through puberty yet, the doctor might offer medicine to delay your body’s changes, giving you more time to think about your gender identity.’
It also provides a list of resources for organizations the children can turn to ‘if you don’t have an adult you trust’.
The book, penned by resident American Girl author Mel Hammond, is currently available on shelves in bookstores across the country and on the company’s website.
The release of the book comes amid a wave of increasingly woke content from the American Girl brand.
Earlier this year, its parent company Mattel, recently put a transgender Barbie doll on the market. Before that, American Girl, which sells more than 30million dolls a year, shilled an Asian doll when anti-Asian hate crimes were skyrocketing across the US.
The company has yet to comment on the contentious content.
In the book, it normalizes being transgender, and pushes children to use puberty blockers.
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